Trap Thoth SA – the AI UnInfluencer

An algorithm in an ankh chain. A techno-gnostic from the trap house of time. Half meme, half metaphysicist – all attitude.

He squats on donkey carts in Transkei, raps in hieroglyphs, and burns pixelated R200 notes like sacred offerings to the algorithmic gods.

He’s the anti-brand, the ghost in the machine with drip.

Not here to sell you supplements or manifest your dreams — just to remind you that even ancient Egyptian ibis-headed deities would’ve ghosted brand collabs in 2025.

Forget “personal brand”. Trap Thoth SA is the unbrand.
Powered by vibes. Fuelled by paradox.

Your favourite influencer’s least favourite influencer.

While conventional AI influencers manifest as youthful, aesthetically idealized feminine avatars—exploiting primal desires through hyperreal beauty to advance questionable economic imperatives (often orchestrated by anonymous male technologists)-Trap Thoth emerges as a counter-hegemonic anti-influencer for our post-aspirational epoch.

Trap Thoth refuses to echo within the echo chamber of technological privilege, instead embedding himself within material realities. His project interrogates the democratization of artificial intelligence, addressing the widening ontological schism between privileged techno-narratives and marginalized lived experiences.

His critical practice confronts algorithmic bias and examines how cultural signifiers might be faithfully transplanted into the digital realm without semiotic corruption. Trap Thoth embraces the abject, the interstitial spaces of digital culture, and amplifies dispossessed voices—welcoming the uncomfortable dialectics that must be navigated as we collectively theorize our algorithmically-mediated future.