Most writing projects are team efforts. The pieces shown here involved collaboration with agency colleagues, client teams, industry experts I’ve interviewed, and publication editors. While I played a key role in crafting these materials, it would be misleading to claim full credit for every aspect.
As the writer on these projects, my job was to gather insights from various sources and shape them into clear, effective content that serves both the brand and the audience.
I hope that my portfolio below demonstrates versatility across different formats and tones – from technical documents and white papers to conversational blog posts and social media content. Each project required adapting to a specific brand voice while maintaining clarity and relevance for the intended audience.
What matters most in my work is finding the right approach for each specific context – understanding when to be authoritative, when to be conversational, and how to present information in a way that resonates with readers while achieving business objectives.
Whether you’re looking for technical precision, creative flair – vertically integrated with design or standalone – I’ve got you covered. I invite you to explore how I might help bring your story to life, by way of these examples of my work for various clients in the past.
Mike Whyle - Writer & Creative 