Over the years I’ve become comfortable with a broad range of formats, tones, styles and objectives – from white-papers, op-eds and think pieces right through to social medial campaigns, light hearted personality-driven stories, or crisp short form copy for websites, flyers, ads and pitch-decks.

CLARITY THAT CUTS THROUGH THE NOISE

Whether you’re looking for technical precision, creative flair – vertically integrated with design or standalone – I’ve got you covered. I invite you to explore how I might help bring your story to life, by way of these examples of my work for various clients and publications in the past.

THEN I KNEW I WAS GOOD AT PAINTING

PIONEERING PROGRESS

TRUST ISSUES WITH GROK 4

RISEN FROM THE SEA

WHY DOES JAZZ SOUND SO RANDOM?

“WHAT IN THE SMR IS THIS…?!”

CHANGING THE BEAT OF HOSPITALITY

POWER IN UNITY – CAPE TOWN’S BIG 6

OPITO SURVIVAL COURSES

AFRICA’S SMES EMBRACING INNOVATION

A SYMPHONY OF SOLUTIONS

THE FUTURE OF INSURANCE IN AFRICA

ESG FOR SMES

CHEF ANDRE HILL CELEBRATES THE FLAVOURS OF CAPE TOWN

AI IS RESHAPINGTHE ENRGY GRID

TATTOOS IN THE WORKPLACE

AFRICA HEALTH COMES TO CAPE TOWN

BABY ROSE – SA SWIMSTAR

EMBRACING CALM IN A HECTIC WORLD

THE POWER OF MINDFULNESS

COMMITTED TO CONSERVATION

SAPVIA LOCALISATION STUDY

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SERVICES OFFERED

Strategic content development
  • Long- and short-form writing: articles, blogs, op-eds, newsletters.
  • White papers, investor decks, pitch documents, explainer content.
  • Website copywriting and SEO-optimised content
  • Brand tone of voice, messaging architecture, content playbooks.
Thought leadership & editorial consulting
  • Ghost-writing for executives and founders.
  • Editorial planning, content calendars, campaign story arcs.
  • Research distillation and positioning papers.
  • Corporate storytelling, narrative reframing, media placement.
Technical and specialised writing
  • Energy sector specialised communications.
  • Healthcare and medical sector digital marketing and copywriting (B2B/B2C).
  • AI/Tech, SaaS and software / API landscape content.
  • Official documents, submissions, business presentations and reports.
AI & new media content solutions
  • AI integration, prompt engineering and automation orchestration.
  • AI-augmented creative workflow design and implementation.
  • AI-assisted visual production, tailored image generation, design and typography for video and stills.
Digital publishing & platform support
  • Websites: strategy; UX; building and maintenance; continuous or once-off web content creation; CMS oversight.
  • Analytics reporting aligned to content goals
  • Platform-specific social media content and campaigns with integrated multimedia storytelling.
Creative production & storytelling
  • Multimedia scripting: audio, voice, video and motion.
  • Sound design, sonic branding and music production for companies or specific campaigns.
  • Concept development, mood boards and art direction ideation.
  • Visual narrative design using both AI and traditional tools.
Brand strategy & narrative alignment
  • Communication strategy for start-ups and mission-driven brands.
  • Thought leadership integration across earned, owned and paid channels.
  • Narrative consulting and ghost-writing for complex or technical subject matter.
Workshops, training & facilitation
  • Writing for impact: Internal team workshops to help your team hone the craft of writing.
  • AI for content creators: intro to AI-augmented storytelling for creatives and digital marketers.



SKILLS

Strategic content creation
  • Technical and business writing across B2B/B2C sectors.
  • Thought leadership, narrative reframing, corporate storytelling.
  • Research translation, white papers, investor communications.
AI-integrated storytelling
  • Prompt engineering, LLM workflows, ChatGPT & generative tools.
  • AI-augmented ideation, editorial optimisation, strategic content automation.
  • Visual storytelling using MidJourney, DALL·E, and other AI platforms.
In-depth knowledge and narrative articulation in key areas
  • Energy & infrastructure.
  • Healthcare and medical communications.
  • AI/tech, platforms, and future-of-work.
Platform fluency
  • CMS ecosystems; WordPress, Salesforce, etc.
  • Wikipedia editing, SEO/SEM tools, Google Analytics.
  • MS Office365 and Adobe Creative Suite (InDesign, Photoshop, Premiere Pro).
Creative production
  • Integrated multimedia: text, audio, visual & motion content.
  • Music production, sound design, voice scripting.
  • Art direction and concept development for campaigns.
Agile modern workflows
  • Cross-functional collaboration with technical and design teams.
  • Delivery under pressure.
  • Rapid uptake of emerging tools, workflows and systems.


Some of the awesome companies and brands who’ve entrusted me with their storytelling include Virgin Active, Radisson RED hotels, Kearney, Scatec, Africa Health Conference, Table Mountain Aerial Cableway Company (TMACC), as well as nimble start-ups like Lula and Deep Atomic.