“Don’t just write words. Write music.”

Gary Provost

I come from a family of writers and a love of storytelling is embedded in my DNA.

I live with my three wonderful children in Cape Town, one of the most beautiful cities in the world, “on a blue bay, nestled between the mountains and the sea,” as my dad poetically put it.

A wearer of many hats, I’ve been coming up alongside Africa’s business boom, navigating the language of both boardrooms and social feeds with equal fluency. I’m a creative who loves infographics as much as literary devices, mixing qualitative insight with quantitative precision to bring analytical accountability to each project I work on.

Over the years, I’ve developed specialist knowledge in three key areas I’m deeply passionate about: Energy, Healthcare, and AI/Tech. I’m a versatile writer with a generalist’s breadth but with targeted depth in these key areas. My goal as a storyteller and business writer is to connect the apparently random, chaotic dots of contemporary life in inspiring, unexpected ways that help readers make sense of complexity, in contrast to the ‘predictable’ stochastic outputs of even today’s most sophisticated Large Language Models.

That said, I’m utterly fascinated by the potential of AI-augmented creativity, and was an early adopter of everything from ChatGPT to MidJourney. I enjoy stringing various AI models together in experimental workflows that multiply creative potential. I’m also into unlocking productivity gains by running parallel AI-powered workstreams. I keep my finger on the pulse of the latest developments in the AI world, always swift to adapt to new potentials and tools as they emerge. Like many others, I’m low-key obsessed with trying to understand how AI systems work, and what it means about our own consciousness and cognition.

I’m a lover of tech and computing, and I relish coming to grips with complex, powerful software systems. In addition to writing, design, marketing and content strategy, I create and publish websites and webapps. I’m intrigued by emerging paradigms in AI-augmented software architecture. I code in python (badly 😅, with help from LLMs) and am actively upskilling in AI, ML, data science, and API integrations.

The written word is my forte, but I’m an ardent believer in integrating textual storytelling everywhere, fusing media and creative disciplines in unbounded ways. I’m a generalist creative with production skills spanning audio, video, and graphic design. In a world where content lives everywhere, effective copywriting is fully integrated with design, UX, and the overall brand narrative.

SERVICES OFFERED

Strategic content development
  • Long- and short-form writing: articles, blogs, op-eds, newsletters.
  • White papers, investor decks, pitch documents, explainer content.
  • Website copywriting and SEO-optimised content
  • Brand tone of voice, messaging architecture, content playbooks.
Thought leadership & editorial consulting
  • Ghost-writing for executives and founders.
  • Editorial planning, content calendars, campaign story arcs.
  • Research distillation and positioning papers.
  • Corporate storytelling, narrative reframing, media placement.
Technical and specialised writing
  • Energy sector specialised communications.
  • Healthcare and medical sector digital marketing and copywriting (B2B/B2C).
  • AI/Tech, SaaS and software / API landscape content.
  • Official documents, submissions, business presentations and reports.
AI & new media content solutions
  • AI integration, prompt engineering and automation orchestration.
  • AI-augmented creative workflow design and implementation.
  • AI-assisted visual production, tailored image generation, design and typography for video and stills.
Digital publishing & platform support
  • WordPress setup, content structuring, and CMS oversight.
  • Analytics reporting aligned to content goals
  • Platform-specific social media content and campaigns with integrated multimedia storytelling.
Creative production & storytelling
  • Multimedia scripting: audio, voice, video and motion.
  • Sound design, sonic branding and music production for companies or specific campaigns.
  • Concept development, mood boards and art direction ideation.
  • Visual narrative design using both AI and traditional tools.
Brand strategy & narrative alignment
  • Communication strategy for start-ups and mission-driven brands.
  • Thought leadership integration across earned, owned and paid channels.
  • Narrative consulting and ghost-writing for complex or technical subject matter.
Workshops, training & facilitation
  • Writing for impact: Internal team workshops to help your team hone the craft of writing.
  • AI for content creators: intro to AI-augmented storytelling for creatives and digital marketers.

SKILLS

Strategic content creation
  • Technical and business writing across B2B/B2C sectors.
  • Thought leadership, narrative reframing, corporate storytelling.
  • Research translation, white papers, investor communications.
AI-integrated storytelling
  • Prompt engineering, LLM workflows, ChatGPT & generative tools.
  • AI-augmented ideation, editorial optimisation, strategic content automation.
  • Visual storytelling using MidJourney, DALL·E, and other AI platforms.
In-depth knowledge and narrative articulation in key areas
  • Energy & infrastructure.
  • Healthcare and medical communications.
  • AI/tech, platforms, and future-of-work.
Platform fluency
  • CMS ecosystems; WordPress, Salesforce, etc.
  • Wikipedia editing, SEO/SEM tools, Google Analytics.
  • MS Office365 and Adobe Creative Suite (InDesign, Photoshop, Premiere Pro).
Creative production
  • Integrated multimedia: text, audio, visual & motion content.
  • Music production, sound design, voice scripting.
  • Art direction and concept development for campaigns.
Agile modern workflows
  • Cross-functional collaboration with technical and design teams.
  • Delivery under pressure.
  • Rapid uptake of emerging tools, workflows and systems.



Download my CV

Some of the awesome companies and brands who’ve entrusted me with their storytelling include Virgin Active, Radisson RED hotels, Kearney, Scatec, Africa Health Conference, Table Mountain Aerial Cableway Company (TMACC), as well as nimble start-ups like Lula and Deep Atomic.